I redesigned the logo for Oro Cuenca and other branding elements for the identity system. The new logo is a fresh take on the original, Oro Cuenca wordmark. Clean lines, negative space, and simplistic construction make for a trustworthy, timeless logo.
![](https://cdn.myportfolio.com/64f7fef3548e140a0fe7a85277488d25/d8a6bf2f-e38c-496e-b6f6-13c2d0dd0c00_rw_1920.gif?h=29b169c50e252698e5b74f5a8a32b565)
![](https://cdn.myportfolio.com/64f7fef3548e140a0fe7a85277488d25/441801d4-dcc6-4a41-a4d7-82119e2adc70_rw_1920.png?h=27ade28ffab5c4dd4e6b49a9b4e65df0)
![](https://cdn.myportfolio.com/64f7fef3548e140a0fe7a85277488d25/899bc7b5-1532-415c-a2fe-5ca0ccb9eb61_rw_1920.jpg?h=07262b12fc568636127b51e48e3e0f56)
![](https://cdn.myportfolio.com/64f7fef3548e140a0fe7a85277488d25/6d9dd41d-a5db-429f-9363-af49668aec3a_rw_1920.jpg?h=05cedb2110dabab64ca3d18cedfd66ba)
![](https://cdn.myportfolio.com/64f7fef3548e140a0fe7a85277488d25/2ead492e-b1b9-4c93-939a-9f3d7460656a_rw_1920.jpg?h=b3c04f8dc1cadf56175660d42215e908)
![](https://cdn.myportfolio.com/64f7fef3548e140a0fe7a85277488d25/a1cef067-a08e-42e9-a10f-8969d9ea6c1a_rw_1920.jpg?h=aecd436489afed8bb03bed7b5417fb33)
![](https://cdn.myportfolio.com/64f7fef3548e140a0fe7a85277488d25/cbbf7639-acf4-4e95-8ad7-bdaa44c99c70_rw_1920.png?h=11f3fef201e28e83bf4ead81d130d44b)